Concepts: Nothing Was The Same (Fat Joe)

Concepts: Nothing Was The Same (Fat Joe)

Brand | DeadStocksVA
Design |HomeGoods
Concepts | Nothing Was The Same

Last but not least and probably my favorite. “The Infamous Shoe Lick” 
This was a moment I will remember forever. I believe the year was 2002: Internet was still dial up and cell phones were still in black and white. #notextmessage. It’s weird because we didn’t really have the technology that we have today but I knew all there was to know about Fat Joe and his sneaker collection. Maybe it was The Source magazine or XXL but when Fat Joe did cribs I couldn’t wait until he showed where he kept his shoes. I was sooooo hype! Lol. When he got to the kick room lets just say the rest is history. Nothing Was The Same.

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